How accurate is your database?

Emails and fax numbers are kept 100% accurate. We manage this by using them constantly which helps us identify those that change as a result of ever-changing circumstances. When they do change, we have full time researchers who will find the corrected information and input it into our database. As for phone numbers and mailing addresses, the degree of accuracy depends on the amount of usage. We take several measures to ensure a high rate of accuracy but in any event, we only charge for good information that you can use.

Can I target select groups?

Absolutely. We have several fields in our databases from which you may select any combination, including:

·Life licensed
·Life & Mutual Funds Licensed
·Mutual Funds Licensed

· First Name
· Last name
· Street mailing address
· City/Town
· Province

· Primary insurance company
· Primary MGA affiliation

· Area code
· Postal code

· Types of industry credentials held
· Million Dollar Round Table or higher qualification status.

So, if you wanted us to email all CLU,s who are dual licensed, qualify for MDRT and work in Toronto City and are sponsored by XYZ company, we can handle it with ease. Or it might be all those in a certain postal code or area code or maybe within an hours drive of an upcoming seminar location. Whatever your desire, chances are we can make it happen.

What kind of messages can I send these people?

You have several options. It might be a fancy email with HTML included right in the main text, or it can be personalized to go to "Dear First Name". We can use their name as often as desired throughout the message. Or, we can include attachments like PDF files or Word or several other types. Or, we can store your file in a place on the Internet so that it can be viewed by the email recipient simply by clicking on the link we'd provide in the email. This is useful because even though most people have anti virus protection, they are not comfortable enough with it to feel confident about opening attachments. Any message sent by email can also have a direct link to your main web page or any desired location inside your web site.

Plus of course we can send your message by fax and we can put it in front of up to 35,000 producers instantly using this method.

Who uses these services?

Canada's leading insurance and paramedical companies, MGA's (Managing General Agencies), Mutual Fund companies, industry professional organizations, credit unions looking for new agents, and other parties that have a need to get their message in front of Canada's Life or Life & Mutual funds licensed professionals.

Is any job too small?

You can have your message put in front of just one producer or all 40,000. So while there's no job too small, our minimum fee for email services is $375 and for fax it's $450. So, if you have a meeting going on in your area and wish to invite either all licensed people within an hour's drive or just those that meet more specific selection criteria, we will make it happen.

How quickly can I get my message out?

Often we can have your message directly in front of those from Gander Newfoundland to Vancouver Island within 30 minutes of the message being properly delivered to us.

What are some examples of how we'd use your service?

It might be a message about certain products or services being offered by an insurance or mutual fund company, or those of an MGA. Common examples would be an insurance or mutual fund company wanting Canada's reps to learn about a new or existing product or special commission bonus. An MGA wanting to fill up a seminar or an industry association wanting to increase membership or attendance at an upcoming sales congress or other type of meeting. It might also be to inform the financial services community about your unique service or product.

How do I proceed or inquire about your service and service fees?

First we must establish to whom the message should go and how.

So, you simply email us to let us know what you are trying to achieve. Your question might be, "How many people could we fax a message to in the Greater Toronto Area and how much would it cost"?

We will reply as quickly as possible. If you are satisfied with the results and wish to proceed, you would prepare your message (we will assist if possible) which can be sent to us in an email and when we have your final approval we will put it in front of the agreed upon number of people within the required time frame. Request A Quote...

How can I pay for these services?

Payment can be made by cheque or money order. 

Do you have references we can contact?

Yes, we have several very satisfied clients including presidents of major corporations and other key corporate people in some of Canada's largest financial services companies. Please see the following "testimonials" from National Life, Medisys and Industrial Alliance. If you would like more, just contact us. service@ibmco.ca

The Insurance Brokerage Marketing Company provided excellent support and response to National Life's marketing communications email program. Your comments and suggestions added value to our messaging and your service was virtually immediate in every case. Your email list was the most effective media we used in driving traffic to our targeted web-sites".

Ross Turney, former Director, Communications, National Life Assurance Company of Canada,

Now, principal, Marketing & Communications Solutions,

Toronto, Ontario
Phone: 416 231-2460
grtinto@sympatico.ca

For over 3 years, IAP Life Insurance Company has been using the services of Insurance Brokerage Marketing to deliver our messages by email to licensed agents in Western Canada. These broadcasts, using the email addresses in IBMCO's database have proven to be an efficient, cost-effective method to communicate with these life and mutual funds licensed professionals.
Response has always been great whether the purpose of the broadcast was to fill up our various seminars, or announce details about specific products.The staff at IBMCO have always been available to provide prompt solutions in a friendly and helpful way. I look forward to dealing with this
Company again in the future.

Rhonda Milne
Marketing Technical Analyst
Personal Financial Services
Industrial Alliance Pacific Life Insurance Company
1-800-665-4458
RMilne@iaplife.com

"In employing an established database company, our goal was to reach as many life insurance professionals as possible in order to promote our services. Using the services of Insurance Brokerage Marketing, and their database, we have sent thousands of  informative and highly professional e-mails to Advisors all across the Country. Awareness of our services has increased, and our order numbers have increased proportionally. Through our alliance with Insurance Brokerage Marketing, more financial services professionals than ever before are turning to Medisys for their insurance medical needs.

Stephanie Thompson, BA, FLMI, ACS
Director, Sales & Marketing, Insurance Medical Services

Medisys Health Group
95 St. Clair Avenue West
Toronto M4V 1N6

Who are some of your clients?

They have included such companies as AIG Life of Canada, AIM Trimark, Canada Life, Compulife, Equinox Financial Group, Great-West Life, Industrial Alliance Pacific, London Life, Medisys, National Life, Quality Underwriting/Bodi Metric profiles, Transamerica Life, most of Canada's leading MGA's and several other companies related to Canada's Financial services industry. Plus they have included Advocis, formerly The Canadian Association of Insurance and Financial Advisors (CAIFA), The Canadian Association of Financial Planners (CAFP), The Independent Financial Brokers of Canada (IFBC) and The Canadian Association of Independent Life Brokers Association (CAILBA).

How much are your services?

Unbelievable but true! Far less than the cost of using Canada Post given that for a regular sized envelope you'll pay 50 cents for postage alone, plus you have printing, envelope and staff labor costs to prepare your mailing. For a quote specific to your needs, please contact Wanda at service@ibmco.ca

Do recipients want these messages?

We do not send messages to those who have not given us permission to do so because it's obvious to us that it makes no sense to provide information to those who do not want it. 

Those who choose to receive our messages do so because they are open minded enough to want to receive ideas and information that may help them help their clients. And they agree to receive them on the understanding that they may request exclusion from any specific companies they don't want to hear from.

After we send the first broadcast for you, interested recipients will either respond and request information, or they will ingore the message because the content does not interest them at this time, or if they simply don't want to hear from your company again, they may click on the link that we send with all messages which allows them to be excluded from any additional messages we may send out for your company in the future. We immediately comply with all "remove" requests.

The end result is, those who read your message and do not click on this "remove" link, are open to receiving your future messages. This makes subsequent contacts very effective.

To get on our list, life licensees either have to go to http://www.ibmco.ca/agents, or, they must give us permission by phone and subsequently email

How effective is this service?

So effective that others have recently started offering a resemblence of our services. But, the most anyone can email is about 13,000 and thousands of those are people who by virtue of their contract cannot do business outside the company they are a "captive" agent with. If you try our competition, we're confident you'll come to us very quickly.

As for the medium, unlike when you use printed advertising which makes it difficult to know what impact it's having, we have ways of gauging success using email. For example, we have a Major Insurance company who had us send a message across Canada and while their normal "hit" rate on their web site was about 100, the first day of our broadcast they had nearly 20,000. And there were many replies asking about how to initiate new business relationships.

Another company was offering term rate comparisons and had a dramatic increase in hits AND orders after our broadcast.

We have numerous examples of situations where clients have used our service and we were able to clearly identify the positive impact we had on their bottom line. We will provide you with references in this regard upon your request.

What is Dual Licensed?

Life and Dual Licensed means those who hold a license to sell Life Insurance, as well as a license to sell mutual funds.

What differences are there between your service and using Canada Post or Insurance Courier Service?

Several. Perhaps most importantly is the cost. Say your message is to go to 6000 life licensed professionals in Ontario. With either of them you'll first need to print off 6000 flyers or invitations and incur those costs. Then, you must pay for and put addresses on 6000 envelopes and pay your staff for many hours to stuff them. And finally, you'll pay at least 50 cents each for postage (using prices in effect as of Dec 2005) if using Canada Post (assuming you know who and where these people are).

With us, you have your staff type up the message, email it to us, we'll put it in front of these 6000 people "instantly" by email or fax for far less than the cost of postage alone.

Plus, with us, you can be very specific about who it goes to. For example, if you just want all CLU's, who are dual licensed and who's primary insurance company is XYZ, we can do it. Or, it might be all Mutual Funds licesned people who work in downtown Toronto, no problem. Or those in the 416 area code or specific postal code. You may choose from any combination of our numerous fields.